Copywriters are responsible for writing text that breathes life into landing pages, product descriptions, social media ads, emails, etc. They lend their copywriting skills to create engaging content that sells the services and products of businesses.
Copywriters are not to be confused with content writers. Both are very different. Content writers are mostly responsible for brand promotion whereas copywriters mostly create content that sells.
Copywriters are an essential part of any content marketing effort. Without copywriters, your copy will just not be engaging and compelling enough to get customers. Below we list down reasons why your business needs someone with excellent copywriting skills.
1. To Craft SEO Optimized Content
How will people find your content among the billions of websites? The answer is through SEO friendly content! SEO-friendly content simply means content that satisfies searchers’ intent. Google and many other search engine’s main concern is to solve the search query. This is why they came up with certain guidelines.
It’s doesn’t matter if your content is top-notch it’s useless if it doesn’t rank on the search engines. Most copywriters are familiar with all the SEO techniques. They know things like keyword placement, anchors, headings, tags, image optimization, etc. A good copywriter won’t just blindly insert keyword phrases into your content but also keep it aligned with your brand’s voice and tone.
2. To Write A Compelling Web Copy
With so much information available, how do you craft such content captures and retains your audience’s attention? Even the top brands sometimes have boring website copies because they only focus their attention on visuals. This is where copywriters come in.
Copywriters are aware of various sales and propaganda techniques that ensure their copy doesn’t go unread. Images and visuals on a website may also capture attention but it is the copy that ultimately converts a prospect into a customer. Quickly delivering value in simple words is what copywriting is all about. If your website doesn’t have a compelling landing page copy, you are losing some serious business!
3. To Generate Leads And Sales
This is the primary reason for hiring any copywriter. Copywriters are responsible for creating engaging ad copies that convert or compelling lead generation forms that capture leads. By leveraging tantalizing headlines and clever body text, copywriters lure readers into reading their content from start to finish. They understand the pain of their audience and write words to address those pain points. Selling something without customer knowledge is one of the best copywriting skills a business can have. Copywriters are the main content creators that have the most impact on the goals of a business.
4. To Stay Ahead Of Competition
Whatever industry you are in, there is bound to be some competition in it. To make your content stand out among your competitors, you’re going to need copywriters in your arsenal. Thousands of websites receive tons of traffic but don’t get a single lead or conversion. There can be many reasons for this, but the most common is a poorly written copy. CTAs that try too hard or paragraphs that are too long all contribute to losing prospects. Copywriters make sure that your sales copy is not generic and it connects with your prospects, emotionally and logically.
5. To Complement The Design
If you’ve nearly broken your bank on web design and creatives then your graphics deserve an irresistible copy. Graphics of your ad creatives, landing pages, or emails will not do their job unless they have a well-crafted supporting copy with them. Design is not everything. Copy and design go hand in hand. Graphics only capture the attention while the copy gives that final nudge to close the sale. Copywriters are well versed in understanding design and translating that design into tantalizing words. A web design agency may think that it only needs irresistible graphics – think again!
6. To Write Reply-Worthy Emails:
Whatever anyone says about emails, they are certainly not dead. Emails are a standard of formal communication for businesses even today. If you’re reaching out to someone, emails are the first impression they get about your business. Have you ever received emails that are so sloppy that you wanted to block the sender? They are the result of the lack of copywriters for emails. Content writers cannot do the job of copywriters.
Copywriters are experts at penning down words that communicate well and accomplish things. This is why your email marketing strategy should consist of the copywriting skills of these talented individuals.
7. They Deliver More In LessCopywriting doesn’t write large blocks of texts as content writers do. Every word they write has value or it simply isn’t there. A catchy slogan or compelling ad was written by a copywriter just might be the thing your business needs. While writing fewer words, copywriters are known to charge a lot compared to their counterparts. This is because every word penned has meaning and accomplishes something.
Copywriters are not to be confused with content writers. They are essential for the growth and success of any business. They breathe a new life into a dull and boring website. They create content that complements the brilliant visuals. They are the most in-demand profession right now than any other writing profession. Copywriters compete with other brands and businesses and strive to be different from them. Their emails are reply-worthy and they accomplish so much more in so much less. And the most important of all – they help you bring in business. So make sure to hire one for your business today if you don’t have already!