Using street signs is one of the popular marketing tools adding zeal to your business. Undoubtedly, an attractive sign is all you need to create a good impression among the customers. Often, the name of the brand or the nature of the business may all you need to include in a street signs. Regardless of your requirements, knowing how to make the sign attractive is essential.
What you want
Before customizing the street sign, you need to know what you want. If you have a catering business or own a takeaway food counter in an area, be sure to choose the colors carefully and mention your brand in short. On the other hand, a street sign giving directions may have basic colors or neutral shades with arrows.
Read the points below to prioritize your choices for custom street signs.
- Readability is a key factor
Conveying the core information must be the priority of every business owner. Therefore, you can wipe away unnecessary content and include as much as needed. You must not overlook the obvious elements of the sign and focus on the letter height for greater visibility.
- Include the audience and choose graphics
More people are likely to notice a sign when they envisage themselves in the process. For instance, you can tell the audience that the new couch set is what their home requires or a food item that they prefer. Using graphics adds zeal to the signage and remember to keep a simple photo or logo.
- Attractive fonts
Choosing the best fonts for your design is essential. Make sure the fonts you select are attractive but restrict the fonts to not more than two. Try to select fonts that align with the theme of your business. If you have a casual business, you can go ahead with a specific font but switch to another option for authentic or old-fashioned business.
- Selection of colors
The selection of colors is a significant aspect when customizing street signs. You can make the sign vibrant and attractive or keep it dull and neutral. Try to choose shades that resonate with the nature of your business. For instance, you can select red and white for a food counter or green for a production business.
- Depth of sign or texture
The texture of the outdoor sign must make it more visible and enhance the readability. For instance, you need to focus on shading into the existing font and design. Apart from this, you must also use contrasting shades to make the graphics and letters a natural look. You can also include 3D elements with vinyl or canvas as base substrates.
- Evaluate the other signs
You must also evaluate the signs of other businesses in the industry and check the placements and designs for a better outcome. Studying the landscape of the community can help you avoid unnecessary wastage.
Using digital signs
With technology evolving in fast speed, digital signage is gradually taking up more space. The digital signs use screens instead of substrates, making them brighter and more visible.
Remember that street signs represent a business or guide people to make suitable choices. Therefore, you need to play with visual changes to make sure that the design and sign fits your expectations.