Is Being a Personal Trainer the Best Small Business Option in 2022?

Personal Trainer

Health and fitness have been a major talking point in recent years. With government initiatives and a growing personal interest in getting healthier, this sector is on the rise. For entrepreneurs looking for their next small business idea, becoming a personal trainer is certainly an option worth looking at.

Although the health sector has faced considerable challenges in recent years, all of the signs indicate that this is, once again, a growing industry. Personal trainers now have access to vast resources, and with more people than ever hiring personal trainers, is it one of the best small business ideas to launch? 

Why Start a Personal Training Business?

With more personal training courses available, getting qualified is no longer a barrier to launching this small business. There are some key advantages too.

Growth Potential

Anyone looking for a new small business needs to do their market research. And when it comes to this sector, the health and fitness industry is set for explosive growth in the next few years. Despite the setbacks caused by a global pandemic, the market growth of the personal training industry is set to grow by around 21.2% in 2022 alone. That’s a clear indication that as a small business, scalability seems achievable for personal trainers.

High Demand

Personal trainers are in high demand. So too are personal trainer instructor courses. These courses can often be tailored to match any other responsibilities you may have. So you can learn everything you need to know at the pace that best suits you. A combination of in-person and online training means that you don’t even have to go to physical classes. While it takes hard work to get an accredited qualification in personal training, the fact remains that it is now more achievable than ever.

Potential Earnings

Self-employed personal trainers have no real ceiling cap on their earnings. Of course, like any small business owner, if you’re not working, you’re not earning. That’s why many personal trainers take on contract roles with gyms, hotels, resorts, and even cruise ships. There are many employment options available to anyone with an accredited qualification.

However, if you’re looking to start a small business, the earning potential as a personal trainer can be high. You’re only going to be limited by how many clients you can attract. That means learning the basics of how to be a successful personal trainer, a lot of time spent on marketing and ensuring that all of your clients are happy with their results. Self-employed personal trainers are rarely going to work a 9-5 shift, but for many, that’s the appeal.

Industry Changes

It’s always exciting to enter an industry going through massive change. And the personal training sector has had little choice but to rapidly adapt to global disruption. Fortunately, that disruption has led to broad changes that have opened up the possibilities of being a personal trainer. From outdoor training sessions to online classes, people meet with their personal trainers in various new ways.

With some personal trainers still trying to stick to traditional models of personal training, they’re being left behind by those that are meeting consumer demand. As people remain wary of going back to gyms, any personal trainer with more options has a marketable advantage over their competitors.

Passive Income Options

Online products are a great way to boost the income of a small business, but too many personal trainers dismiss this notion. Personal trainers have many options for creating a passive income, which can divide those that find success from those that don’t. Some common passive income options include:

  • Selling exercise ebooks online
  • Selling personalized video classes for a specific demographic
  • Writing online content as an affiliate marketing expert
  • Selling branded clothing (a profitable income choice that has the added benefit of being great marketing)
  • Sell meal plans and recipe books.

Monetizing a blog is always a good option to consider too. You’ll have to spend some time researching and writing, but it can be a fantastic earning opportunity. Imagine writing a high-quality blog post that suddenly jumps to the top of a Google search. People will click on your article and may be encouraged to buy your ebook or branded t-shirts. After you’ve written your blog post, you can sit back and watch the earnings drip feed into your accounts.

A Thriving Business Model

Although many personal trainers were slow to respond to the disruption of Covid, many adjusted quickly. Some have even actively thrived in a locked-down world. Moving their classes online or offering outdoor training sessions has been the key. These trends look likely to become industry mainstays, which is great news for anyone considering a career as a self-employed personal trainer.

Something as simple as offering online training sessions broadens your potential client base. Unlike in-person training sessions, you are no longer limited by geographical constraints. Now, your clients can come from anywhere in the world, which means more earning potential.

The Future of Personal Training

Just as nobody could have predicted the impact of a global pandemic, the future of any industry will never be set in stone. Although early indications are that the personal training sector is on the rise and growth is expected to be stellar, starting a small business is always going to be a risk.

The good news is that the more proactive and creative you are, the more likely your personal training business will be a success. Get everything in place, and it could be a small business that you simply can’t help but grow.


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