More and more companies are realizing the benefits of cryptocurrency for their, and their customers’, needs. But if you take a closer look at a lot of these companies in the crypto space, it becomes clear that they know very little about how link building works. They don’t even seem to care. The reality is that while they might be on the cutting edge when it comes to technology, they are lagging behind on fundamentals like link building promotion. And because of this fact, their competitors are exploiting this deficiency and coming out ahead in all aspects of internet marketing.
1. You can’t have your cake and eat it too!
Would you ever walk into the kitchen and ask your wife to fix two slices of bread, jam and a cup of tea before you sat down to eat? Of course not. You go in there to sit down, enjoy yourself, and then go out with a full belly. If you wanted the benefits of both jam and tea from your jam, you’d have nothing at all. You’d bowl a coin or ask for the other slice of bread another time when you went shopping for groceries. This analogy is quite appropriate for crypto companies who are trying to both get paid in crypto AND build their own brand names. And when it comes to getting paid in crypto…
“The first rule of crypto is you don’t talk about crypto”
If you want to create a cryptocurrency, there’s no point in posting anything about your crypto on social media. If you do, expect to be completely ignored. There are literally hundreds of altcoins out there with all kinds of different features that customers can peruse before making a decision on which one to use for their online purchases. If your coin isn’t among the top handful, you can forget about it – no-one will pay any attention when you post about it unless they know they need what it offers and have already given up hope on getting paid by one of the more popular coins. Find our site list.
2. You need a useful brand name
You will never be able to get your crypto adopted in any meaningful way if you don’t have a well-thought out, comprehensive website. Every crypto company needs an attractive, professional face to their cryptocurrency and a name that stands out from the hundreds of others out there. But even more important is having a clearly defined mission that all of your blogs, videos and social media posts are about promoting. Don’t just make vague promises about being secure, fast and secure – set down in writing exactly what makes your coin different from the rest so that people can go out and find it on their own.
3. You can’t have your cake and eat it too
If you have a problem with the fact that other crypto companies are receiving a lot more attention for their accomplishments than yours, then it is time to accept that you simply cannot compete in the crypto race. This means that you’re going to have to focus on your own marketing efforts, which means being strategic with your approach. An incredibly effective way to promote yourself as an expert in your industry is by taking any opportunity you can find to write for established companies. In our day-to-day lives, most of us don’t get our information from links on random articles on the internet. The best way to get our attention is by being in the news. So take advantage of opportunities like appearing on TechCrunch or Forbes, or even smaller blogs from your own industry. By providing legitimate, well-researched commentary on the state of your industry, more people will notice you and pay attention to what you have to say about your crypto guest posting service.
4. Search Engines are smarter than you think
The goal with SEO is not just to write quality content because it will help your search engine ranking – it is also about making sure that no mentions of your brand name are ever found in any negative context. Crypto companies don’t have any control over the content anyone puts on their websites, especially if it comes from other crypto companies. But there is an ongoing effort to remove negative press from the internet – and it isn’t going to stop. By being proactive and educating yourself on how to remove negative reviews, you can make sure that all mentions of your brand name are positive.
5. You need a team of experts to win
You’re in this race because you have a great idea that has the potential to be a huge success in your industry. This needs to happen before you enter the race – not once you start getting attention for it. When you’re dealing with something that is as complicated as cryptocurrencies and blockchain technology, it doesn’t matter how smart you are if you don’t have a team of people to help you get it off the ground. And that means you need to be able to tap into the well of intelligence that exists within the community. You need to know where to look for experts – and what questions to ask them about crypto so that their advice becomes valuable for your company. This is why it’s very important for any crypto and ICO company looking at entering this race not only to have an excellent idea, but also an excellent management team who can make sure that everything – every aspect – of your business is taken care of from start-to-finish.